Pepsi perfect bottle is now a collectible that sells for like 200 bucks on eBay. The only reason it was possible to come up with this, or I would say not the only reason, but one of the key reasons it was possible are business realities. If you didn't have that gap, then you probably, then you may have not been able to have that product go to market.
Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
Companies mentioned: PEP, MMM, AAPL
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
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