Is Your Word of Mouth Getting in the Way?

The company is focusing more on packaging than social media. The brand wants to make sure that its products are seen by consumers and not just influencers. They want people to share their experience with the product, rather than only post it online. "It's free marketing right at the i now"

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.