How to Be a Successful Creator on Instagram

Content creator, chef and soon-to-be restaurateur Tue Nguyen (who goes by @TwayDaBae on her social media accounts) started working with BuzzFeed as the host of its Tasty show, "Making it Big," in 2022. After filming two seasons of the show, and recording monthly videos for the cooking brand's channels as part of her role within the BuzzFeed Creator Network, Nguyen is now developing a new show with Tasty that will better showcase who she is as a content creator.

In the past year, Nguyen has signed a cookbook deal, started the process of opening a fine dining restaurant in Los Angeles and both maintained and grew her owned-and-operated channels, all in addition to her partnership with BuzzFeed.

BuzzFeed's CEO Jonah Peretti has stated that the company's path to growth will be largely dependent on its work with content creators like Nguyen, but Nguyen said during the latest episode of the Digiday Podcast that she has grown a lot as an individual creator because of what she learned while working with the digital media company.