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Building a £ Multi-Million Agency & Education Empire - Jordan Platten | The Midnight Pod Episode 73

Matt Kelly | The Midnight Pod

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The Hardest Business Model in the World

I think it's the hardest business model in the world. A lot of people that jump into DTC, I can't say this at a lot of people but I know personally a few people that just aren't fundamentally good business people. There's a big subset of DTC founders who got either not lucky to build good brands but do hit DTC in 2019, 2020 and if they started a brand now or even some of the brands that they're running now and nowhere near. They haven't been able to sustain momentum.

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