12min chapter

The Europeans | European news, politics and culture cover image

The Oatly Chronicles Part 1: The Big Dairy Problem

The Europeans | European news, politics and culture

CHAPTER

The Rise of Oat Milk: A Sustainable Alternative to Dairy

This chapter discusses the rise of oat milk as a popular dairy alternative, highlighting the shift in consumer attitudes towards dairy and the sustainability of oat milk. It explores the history of Oatly, their innovative marketing strategies, and the power and influence of the dairy industry.

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