How Do You Increase Productivity?

When you either increase their fees or lower the scope, or swap them out with a new client that's been priced properly, the difference goes right to the bottom line. I got an t company in brooklyn, queens, actually, that was, you know, had apple as their biggest account, and that was forty % of their revenue. And we were able to show them what they needed to go to apple with. They went from this is about a six million dollar business. The fourth decision is sales and marketing: How do you spend money to make money? That's where the human capital strategy and the financial manager strategy come together.

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