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Rapid Response: GM's Mary Barra: "Going ventilator fast"

Masters of Scale

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Adapting to Crisis: Financial and Operational Innovations

This chapter explores the financial hurdles during a crisis, advocating for a zero-based budgeting strategy and the shift towards online sales. It examines how the automotive industry adapted by enhancing customer delivery options and ramping up production of in-demand vehicles. The chapter also reflects on collaborative industry efforts, emphasizing innovation and a forward-looking vision amidst challenges.

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