The Business of Content with Simon Owens cover image

This site built a huge audience by mining legal documents from government websites

The Business of Content with Simon Owens

00:00

Ads

Ads are used to distinguish between free and premium. We were reluctant to build an ad network, ads just seems like a hard business. The next stage is actually thinking of the ads more intentionally. Who or who are we advertising? It's not, i shouldn't just be ford and guy and whatevereather retargeting traffic we're getting. And that's sort of the next step for us, but wer, we're not quite there yet.

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