Is That a Good Question?

We need to do statistically significant surveys in every state, or at least in every state that matters. And so we have to identify a demographically balanced portfolio of individuals and then survey them. Then our third service is really partly derivative of what we do with retail sales tracking and understanding consumers. It's probably what we're best known for actually. We estimate the size of the cannabis industry in the United States based upon our own data and data from states and other sources.