Could you fall in love with AI?
Nudge
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Anthropomorphic Thinking - What Is It?
Aaron Ahuvia is a professor of marketing at the University of Michigan, Dearborn. His book defines how humanized brands like McDonald's, KFC and Johnny Walker affect us. Anthropomorphic thinking is how we give human-like characteristics to non-human entities such as animals or objects. In fact, anthropomorphic thinking might predict all sorts of behaviour, like beating slot machine at casino.
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