What i try to look for is ideas that are obvious to me, but amazing to others. What i'm thinking about here is that usually the way that we think of ideas, it's like building up this brick wall. You have to connect all of them, and then the project is over, and we just leave that brick wall. We totally forget about it. What you're telling me to do is to build a brick wall over the ourse of my lifetime,. where what i can do is, brick by brick, day by day, have this compounding asset that is all my intellectual capital.