Evolving Perspectives on Growth and User Engagement

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Episode Overview:

In this episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr sit down with Marily Nika, Gen AI Product Lead at Google, to explore how AI is transforming product growth, product management, and user experiences.

Marily has been working in AI for over a decade, long before it became today’s hottest buzzword. Her unique perspective? AI is not the product—the experience is the product. In this conversation, she breaks down why that distinction matters, how startups can move faster with AI, and why growth teams need to think beyond just slapping AI features onto their products.

If you’re a startup founder, product manager, or growth leader, this episode is packed with practical insights to help you make AI a real competitive advantage in your business.

What You’ll Learn:

✅ AI is Not the Product – Why AI should be seen as an enabler of better user experiences rather than the product itself. ✅ The Startup AI Advantage – How early-stage companies can move faster with AI, experiment more freely, and outmaneuver incumbents. ✅ Avoiding the AI Hype Trap – Why some companies get AI all wrong—and how to integrate AI in a way that drives actual business results. ✅ AI’s Role in Growth & Product-Led Strategies – How AI can help personalization, automation, and decision-making at scale. ✅ Marily’s Advice for Growth Leaders – The key questions growth teams should be asking before adding AI to their stack.

Key Takeaways:

💡 “AI is not the product. AI tools, AI models, AI agents—these are not the product. The experience is the product.” – Marily Nika

💡 “Startups have a huge AI advantage. They can experiment quickly without red tape—big companies just can’t move that fast.” – Marily Nika

💡 “AI should never be a feature for the sake of AI. If it doesn’t improve the experience, it’s just noise.” – Marily Nika

💡 “The best AI integrations are invisible. They enhance, automate, and personalize—without making the user feel like they’re talking to a machine.” – Marily Nika

Timestamps:

* [03:40] – Intro: Why AI is more than just another growth tool—it's a fundamental shift in product strategy

* [09:10] – Marily’s background: From academia to Google’s Gen AI team

* [13:40] – The biggest AI misconception: Why AI should never be “the product”

* [22:00] – How startups can leverage AI faster and better than big companies

* [29:25] – AI’s role in personalization, automation, and smarter decision-making

* [38:40] – Common AI mistakes: Why some companies get it all wrong

* [45:55] – AI’s impact on product-led growth and user retention

* [53:40] – Marily’s advice for growth leaders thinking about AI adoption

* [59:10] – Final thoughts: The future of AI in product and growth

Why Listen:

AI is changing the game for product and growth teams—but only if it’s done right. In this episode, Marily Nika pulls back the curtain on how AI is actually being used at the highest level, what growth leaders need to know before adopting AI, and why the best AI-powered experiences feel effortless.

If you want to stop chasing AI hype and start using AI to create real value, this episode is for you.

Links & Resources:

Follow Marily Nika on LinkedIn

Subscribe to Marily’s Substack

Explore her AI Product Management course on Maven

GoPractice Learning Program

Join the Conversation:

What’s the biggest AI lesson you’ve learned recently? Drop your thoughts in the comments or tag us on LinkedIn or X (Twitter)! And if you enjoyed this episode, don’t forget to subscribe and leave a review—it helps us reach more growth leaders like you! 🚀

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