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Platform Classics: Foundational works on the Economics of Networks

Talking about Platforms

CHAPTER

Navigating Two-Sided Markets

This chapter explores the competitive landscape of tech giants like Apple, Google, and Microsoft as they build their own ecosystems and grapple with market manipulation risks. It delves into the complexities of two-sided markets, highlighting the strategies platforms use to attract users from both sides while balancing pricing and governance. The discussion also examines the influence of captive buyers, multi-homing, and compatibility issues on market dynamics and competition.

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