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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION

Disruptors

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How I Came Up With the Idea for the Brand for Grenade

Grenade was developed in 2006 but didn't have a brand at the time. A lot of competitor weight loss products were like 12 capsules a day, he says. He wanted to give better value for money even though it was more expensive. 'I'm a big believer in keeping things simple and having a simple name'

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