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217: The Flip Side: When Not to Build in Public
The Bootstrapped Founder
Building in Public: A Powerful Way to Gain Customers Trust and Grow Your Business
Entrepreneurs should avoid thinking of building in public as the only way to achieve success. Many successful businesses have been built privately, and there are numerous other effective marketing and branding strategies available. Remember that building in public is fundamentally about generosity and for an experience in community. If those things align with your personality and your business model, then building in public can be a powerful way to gain customers trust and build your brand or grow your business.
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