The Cult of Peloton
Sounds Like A Cult
What if Peloton Bike Instructors Start to Integrate Their Own Personal Messages?
Peloton is a social media platform where it has like one-sided interactions. You're interacting with these people who you idolize and you're isolated in your own home. It's so cult-like to make false promises of community and transcendence when the very structure of your organization is pulling people away. And all of that goes without mentioning that people have gotten injured on Peloton bikes.
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