
374: The one marketing communication framework product managers need to know
Global Product Management Talk
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The Four Elements of Storytelling
A character has to encounter a problem. There has to be something that gets in the way of what the or wants. That is really what drives the story. If there is no problem in the story, there is no story r if jason born is like either solves this problem very early on and then we watch it the rest of the time. It's back to too much for our brains to keep track of exactly. We can't ge he track of that many stories. So you have to understand what the character wants. Then the next element is problem. They meet a guide who helps them overcome with empathy and authority. This guide understands who they are and has the ability to help them
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