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The Same Two Miles Does Not Feel the Same
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Before you visit a city, you'll pull as much data as possible online. But there's a certain degree and depth of understanding this that hits differently when it comes from interviewing sources. Two miles in one particular neighborhood where the streets are easy to drive feels very different than two miles in a more congested neighborhood. Those same two miles have varying levels of friction and that impacts desirability and user behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode