McKinsey has worked with the FDA on behalf of Altria or Philip Morris, particularly around vaping and cigarettes. In one case, they're working for the company to do these loyalty programs for Altria in order to make a addictive product more consumer friendly. Ricky Martin: Why does a cigarette company need a loyalty program when their customers are addicted to it? I mean, I guess they could switch brands.
One of the most powerful private companies in the world is also one of the most secretive. Michael Forsythe is an investigative reporter for The New York Times and co-author of the new book “When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm.” Forsythe joined Ricky Mulvey to discuss: - Why Fortune 500 companies pay millions of dollars for the firm’s advice - What “The Carnegie Way” meant for US Steel - McKinsey’s relationship with the FDA and what it means for drugmakers
Companies mentioned: X, BIIB, ALL, DIS, WMT, PNGAY
Host: Ricky Mulvey Guest: Michael Forsythe Engineer: Dan Boyd
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