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Sean Cannell — YouTube Secrets, Storytelling Hooks, and Personal Media Empires

Everything Is Marketing

CHAPTER

How to Give People Equity in a Brand

If i were in your position, or really even a lotof the other any other sort of successful by whatever means you want to call them, creator utuber where really like the the crux of it is the distribution. It's the who do i who can i influence? Right? And so instead of, like you said, taking the cash or some sort of, like, short term upside, you can take a long term outside and really a partner with those companies,. "You have a massive distribution, and you can really sort ofd mine the fate of a company, or some kind of partner o venture tha you're a part of 100 %," he says.

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