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What Can You Learn and Apply From Apple's Business Model?

Scale Up With Nick Bradley

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Apple's Win Themes: Brand and Customer Experience

Apple has a very, very strong brand identity. They're always looking at things like what I would call sleek aesthetics, user friendly interfaces and seamless integration between any of the hardware that they have in the software. And this design approach certainly initially created a niche, right, and a very loyal customer base from people who are very creative and arty.

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