The last two years have been particularly insane, but it all comes back to building an organization that's really resilient in the face of change. I talk about the way that our retailers benefit from fragmentation and their ability to be nimble. The other big focus for us is starting to think more about how we can help our retailers succeed.
Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.
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