The Killer Use Case for NFTs

I think marketers really realize the bullish case for NFTs is people are spending more time online. And they want to, when you think about you open your wardrobe, you see a lot of stuff. There's not much there because you couldn't have digital property. I spent the last week with some execs in the beverage industry, especially from Coke. They're betting on a world where you go to Louie's website and there's like, we're Gucci's website and you've got your like normal Gucci store and then you click the digital section. So yeah, this was my thesis early on.

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