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The Leverage of Email Marketing
I was just sending emails just randomly and, you know, like, hey, here's a thought or here's a story. And then I kind of had this reframming where I was like, what if I started every email with I want to help you? There is a place and a time for entertaining content, but I think maybe the people who listen to this show and the people who follow us closely are not people who are necessarily entertainers. We've seen over the years that as we have tried to help people in certain areas, we've attracted people.