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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457
I Love Marketing
How to Be More Effective With Your Own Marketing and Advertising
When I see a message, and I don't care whether it's MSNBC CNN Fox News whoever. When it's someone says today such and such happened. The first question I ask is how do they know that? And if I can find the background and if I'm still interested now I'm going to go read what made what was the information they got their, their information from. It is very quickly in the world of medicine and drugs which we deal with a lot. Everything you see all these clinical studies. Well the first thing people don't understand when you see something advertised as a clinical clinical study shows that XYZ formula reduces wrinkles by 68%. Understand that there could have been 10 clinical
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