2min chapter

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463. How to Get Anyone to Do Anything

Freakonomics Radio

CHAPTER

The Second Lever of Influence

The pull of reciprocity is so powerful that even a small action can produce a relatively large response. Take, for instance, the account of a student of mine concerning a day she remembers ruefully, about one year ago, i couldn't start my car. Let's talk about the second lever of influence now, what you call liking. Have you always been this way, or did you apply these principles to yourself? I grew up in an entirely italian family, in a predominantly polish neighborhood in a historically german city, milwaukee, in an otherwise rural state.

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