Why Salespeople's Knowledge of Cybersecurity Is Critical for the Ecosystem
Defense in Depth
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Navigating Trust in Cybersecurity Sales
This chapter explores the crucial dynamics between salespeople and clients in the cybersecurity sector, focusing on the need for trust, accountability, and effective communication. It highlights the challenges of balancing short-term sales tactics with the importance of building long-term relationships while addressing misconceptions stemming from industry jargon.
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