2min chapter

TechMagic with Cathy Hackl cover image

Utopia/Dystopia

TechMagic with Cathy Hackl

CHAPTER

Is There a Danger in Social Media Advertising?

I think that the kind of advertising that we've used in social media where the what somebody looks at listens to clicks on along with whatever other data about them we can gather is used to essentially target new ads or suggestions or products. I hope that for many people getting into this space it will be a moral imperative to not do advertising in the way that we've done it with social media. The real world has ads. We can ignore them. They're just they're rectangles that are on the walls. But there's a risk in metaverses or in virtual worlds that we might turn let that advertising turn into something else which would be very dangerous. It'll be a downward spiral that

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