If you understand power umbrellas bigger than what you currently offer and ignore it, you actually are creating competitive openings for somebody else to take on. For example, Blockbuster failed where they had the distribution network and the customer relationships. So there was a source of power there and they failed to exploit it in using that to launch their own streaming service. My take of Blockbuster is if they'd done a red envelope business a year earlier, Netflix wouldn't have survived.

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