15min chapter

Acquired cover image

Stratechery (with Ben Thompson)

Acquired

CHAPTER

Building a Paid Publication and the Power of Subscriptions

This chapter explores the speaker's experience in building a paid publication, the decision to focus on subscriptions instead of advertising, and the challenges of implementing sponsored posts. It also discusses the innovation of subscriptions at scale, the importance of tools like Stripe, and the role of social media in marketing. The chapter ends with a criticism of Substack for lacking visual distinctiveness and causing reader confusion.

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