2min chapter

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Muhammad Ali: A Case Study in Purpose-Driven Decision Making

Cold Call

CHAPTER

Apollo Creed, Muhammad Ali, and Emmett Till

When he was still coming of age, there was a terrible incident. The lynching of a young man named Emmett Till had a profound effect on Muhammad. He would be absolutely merciless in attacking them after he'd got them worn out. And that became his signature and sort of the thing that people equate with him in the ring.

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