Introduction

It's been almost three decades since the birth of the world's first online only publications devoted to general interest news, analysis, and commentary. The preferred article was one whose thesis would grab the attention of office workers looking for intellectual junk food on Facebook or Twitter. By the time Quellett was created in 2015, it was already apparent that even those sites consistently generating viral content were having a hard time sustaining themselves economically on annoying pop-up and banner ads. We knew we couldn't try to be everything to everybody, but rather would have to focus on a defined set of core editorial interests. A diverse but recognizable list includes technology and futurism, media trends, evolutionary psychology and biology,