Are You Getting More Choices When You Have Less Options?

The study found that as plans offered people more options, participation rates dropped. And so the more choices you people, the lower the participation rates. When we looked at people who actually did participate, who actually made the choice even there, we found that giving people more choices didn't actually make them better choosers. It turned out that the more choice swe gave them, the more likely they were to avoid investing in equities and put more of their money in bonds and money markets....