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Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)

Startups For the Rest of Us

CHAPTER

Innovative Marketing Strategies for Brand Growth

This chapter explores the unique marketing strategies used by AppSumo, such as sponsoring niche email newsletters and collaborating with smaller influencers. It highlights their ongoing initiatives, including a video ambassador program and introduces new offerings like a book and a 48-hour challenge.

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