The Pixar Disney merger remains a deal so well crafted, it's taught in business schools across the country. The CEO does set the drum beat for an organization, including all its acquired assets. But that's not the same thing as dictating the tune or writing the entire song.
For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.
Read a transcript of this interview at: https://mastersofscale.com/bob-iger/
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