The Role of Public Relations in Obstructing Climate Action

The strategies and tactics of p r are pretty much similar across the board. The other thing we found is that it's not about denying climate science. It's less expensive to do than to try to change public opinion or to shift the cultural discourse, which is what a lot of these par campaigns do. And i think hopefully this puts the role of public relations firms on par with xon mobile orapi or environmental defense.