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Making sense of Elon Musk's Twitter

The Colin and Samir Show

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Is the Growth of Influencer Marketing Going to Continue to Grow in a Recession?

We're seeing advertisers maybe a little bit more cautious to spend on platforms. At the same time, we're seeing influencer marketing hit an all-time high. As creators, going into 2023, should we be concerned about the ad market or excited about it? That's a good question. I think that you should be excited about it while trying to diversify your business because the trend within advertising is very much pointing towards creators.

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