4min chapter

The Colin and Samir Show cover image

Making sense of Elon Musk's Twitter

The Colin and Samir Show

CHAPTER

Is the Growth of Influencer Marketing Going to Continue to Grow in a Recession?

We're seeing advertisers maybe a little bit more cautious to spend on platforms. At the same time, we're seeing influencer marketing hit an all-time high. As creators, going into 2023, should we be concerned about the ad market or excited about it? That's a good question. I think that you should be excited about it while trying to diversify your business because the trend within advertising is very much pointing towards creators.

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