Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.
- SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
- Bruce's "siloing" method organizes content by topic to showcase subject expertise.
- Proper "link equity" distribution is crucial but often misunderstood.
- Google’s AI Overview has cut top organic click-through rates by up to 70%.
- Content that thoroughly answers questions performs best in search and AI results.
- Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
- Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
- Question-based searches have grown from 4% to 16% of all queries.
- Websites need technical excellence just to qualify for rankings.
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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