Women’s Soccer’s Billion-Dollar Glow-Up
The Varsity
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Growing Visibility and Expanding the Audience for Women's Soccer
This chapter explores the successful media rights deal that has significantly elevated the visibility of women's soccer, resulting in a surge in viewership from 4 million to over 17 million. It highlights ongoing efforts to engage casual fans through strategic marketing and aims to further expand the sport's fan base.
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Transcript
