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3min chapter
Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)
ACQ2 by Acquired
Is There a Difference Between Social Ads and Paid Ads?
Some of this has to do with how inherently Interested are we in the category that they're ultimately operating in. Do we have a belief that other channels will work beyond that one? So that's a big question number two is who is the team behind this? Are these people that have an expertise and a unique understanding of who that customer is? those two things give credibility to the next chapter story. Someone else who's operating in a category that we've seen just be like Full of carnage and they don't have a particular background. They haven't learned from other companies in the space That's one of the immediate red flags. Yes, earlier is when someone doesn't know why a previous
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