How to Create a Limited Addition Project Like This

"It's accessible art, you know, without having to wait for like, a nifty gateway open addition or something," he says. "You don't just have to show them art, right? If you have a community of people that are like, man, this is a really cool project. I want to be a part of it." He adds: "I'm not killing my brand by pumping out like, tens of thousands of pieces right at a reasonable price point"