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The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
Behind the Numbers: an EMARKETER Podcast
The Evolving Digital Engagement of Baby Boomers
This chapter explores the digital habits of the Baby Boomer generation, focusing on their growing engagement with digital shopping and social media platforms such as TikTok. It also highlights their spending patterns, emphasizing their financial stability and willingness to invest in travel experiences.
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