S1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content Marketing
30 Minutes of Growth
00:00
Using Influence Maps to Influence Behavior
With influence maps, o yor hypot you form hypothesis about audience behavior. And then you design experiments to validate them. So with that that frame, how do you implement that? And how would you use that framework, then, to gross martor? For us, this comes in the form of creating content that we believe our audience benefits from because it's related to the problem at hand. The overall philosophy right is people should better understand their audience. But it's really hard to do. Because interviewing people, right? Interviewingdo even doing focus groups? Well, one, focus groups are superexpensive. Takes weeks to get through the research. Not every team hasthe
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