SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
Light Buyers Are Your Business Travellers
Loyalty is like a hygiene factor at the end of the day. Everyone has one. Is that what's really moving the dial on growth? Am, point about a light buyer will never graduate to those. When we look at heavier buyers, that typically have bigger repertoires of brands that they use. Theyre choosing different brands. That's the norm. But when we, when we look at those, they're not solely loyal. I want to be careful how i use the word loyalty to a specific product or service,. You have to make sure you're building those memory structures.
Transcript
Play full episode
