The Regulatory System of the Tobacco Industry

slide deck prepared for ultra formerly philip morris mckenzie offered ideas for how the tobacco company could keep existing customers and create new ones. It presented a mock up of what a marboro smartphone app would look like complete with a way for loyal loyal smokers to win points redeemable for small prizes so basically we're gonna create a smartphone app that's the opposite of a stop smoking app it's a keep smoking app, he said. He also advised all tria on marketing e-cigarettes with the goal of making one of its products nespresso for vaping.

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