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Building an effective digital assistant for banking with Bill Hawks, Citizens Bank
VUX World
Getting to the End of the DITAT Model
The DITAT model is basically the same thing, which is stage one is deflection. And then you kind of move along from that to transacting. Every stage, you're getting towards more customer centric solutions and strategic value as well. The fourth being assistant, where you start to become more proactive,. More advisory, and into the realms where the user might not actually know what they want themselves.
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