Robert Scott, MD and CEO of Wesfarmers
Finding the Front
00:00
Harnessing the Power of Data in the Retail Industry
Exploring how data is utilized in the retail industry, this chapter discusses the OneDigital and OnePass initiatives by companies like Bunnings, Officeworks, and West Farmers Health to gain a deeper understanding of customers and create a seamless shopping experience across brands. It also highlights the challenges posed by competitors and the importance of engaging customers both digitally and in-store.
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