Harnessing the Power of Data in the Retail Industry

Exploring how data is utilized in the retail industry, this chapter discusses the OneDigital and OnePass initiatives by companies like Bunnings, Officeworks, and West Farmers Health to gain a deeper understanding of customers and create a seamless shopping experience across brands. It also highlights the challenges posed by competitors and the importance of engaging customers both digitally and in-store.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.