In this episode of Matters of Experience, Abigail Honor and Brenda Cowan sit down with Monica Herman, a seasoned experiential design strategist, to explore the transformative power of meaningful experiences. Monica shares how her work moves beyond “cool” designs, focusing instead on creating moments that address real needs—whether building awareness, shifting perceptions, or evoking awe.

Discover how experiential design bridges the gap between brands and audiences, turning awareness into emotion and inspiring action. From pop-ups to shared urban moments, Monica unpacks the art and strategy of designing experiences that truly matter.

This is a must-listen for anyone passionate about creativity, connection, and the evolving role of design in shaping how we live, work, and feel.

Produced by Lorem Ipsum.

Show Notes:

Monica Herman

Giant Spoon

29ROOMS — Monica Herman

SAMSUNG YOUNIVERSE — Monica Herman

ADIDAS FORUM CITY TAKEOVER — Monica Herman

UNBOTHERED WASH DAY — Monica Herman

HOUSE OF DRAGONS — Monica Herman

If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.

A transcript of this episode can be found at loremipsumcorp.com/matters-of-experience.

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