The Ideal P&L for Every Business Type
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Make Your Business Work for You
The best apparel businesses have exceptionally high LTV over a very long period of time. People will come back and buy the same clothes from your store for years. CPG does not fit neatly into that idea because you should running your CPG business on very, very high marketing costs. It's really hard to make CPG in every category extremely competitive.
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