Tony Chambers: the magazine editor’s transformative journey from a Liverpool terrace to the Barbican penthouse of his dreams
Homing In
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The Culture of the Lads Mags
Angus was fired after two months of rejoining. But there was that huge culture change of the lads mags happening. So 97, so loaded, NFHM, Maxim, titles have launched. Conde Nast and GQ particularly, felt that is not our market when they sell it to sell 500,000,. 700,000, 900,000 at one stage. I think FHM sold. I think CondeNast, it is our market. It's eating our lunch. Well, for contents, what would GQ have been selling? 200. At best. At 170, 180. And going down. Because it started to get. The content could go much
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